Legends of Old Beijing

Author: Liu Qiulin Compiler
Publisher:
Publish Date: 2006-06-01
Features: This book is divided into three parts: "Time-Honored Brands," Store Signs, and Urban Life. Regarding the time-honored brands in Beijing, only the best of the best have survived to this day. Through their own struggles, strict quality standards, and unwavering integrity, they have miraculously maintained a significant place in today's society after centuries of changes. It can be said that the history of each time-honored brand is a book, a legend. We cannot introduce every single brand comprehensively, so we have selectively chosen some with distinctive characteristics to share with readers, hoping that everyone can understand the value. The symbols of Beijing's time-honored brands are closely tied to its profound cultural heritage, especially the early national commercial culture. In bustling areas like Dongsi, Xidan, Drum Tower, Qianmen, and Dashilar, stores are densely packed, with various commercial brands everywhere. The names and signs of many stores are of high cultural quality, something rarely seen in other cities. Many entrepreneurs put a lot of thought into giving their businesses a good name, which is half the battle for success.