Marketing Science (Category J)

Author: Jiang Ruochen
Publisher:
Publish Date: 2003-01-01
Features: Introduction This book has the following characteristics: 1. Easy to understand, well-structured. We have repeatedly studied the various parts of marketing management, carefully analyzed their internal connections, removed the complexity and repetition of foreign versions, and on this basis, determined the structural system of this book, enhancing its logic and scientificity. 2. Comprehensive system, rich content. This book discusses the entire process of marketing management. 3. Novel perspectives, emphasis on innovation. This textbook must reflect the basic content of this discipline and is suitable for beginners to read and study; at the same time, it must also reflect the new dynamics and developments in marketing management both domestically and internationally.