Media Frontline Report: A Panoramic Transformation of an Industry and Its Future Trends

Author: Zhou Wei, Editor-in-Chief
Publisher:
Publish Date: 2004-01-01
Features: Researching cutting-edge media issues and engaging with people concerned about media transformation has been our initial aspiration. As the discussion deepens, we increasingly feel a responsibility to do this well, because the media industry is linked to national progress, national cultural sovereignty, and the great rejuvenation of the Chinese nation. This is the duty, task, and mission of every media professional. Currently, the wave of media consolidation is surging, new media players are emerging one after another, and joining the WTO has exposed the media to numerous new situations, tasks, and challenges. Where is media reform heading? This is a question that haunts all media professionals. This book presents a panoramic view of the ongoing media transformation in China from the strategic perspective of economic globalization and participation in international competition, addressing a series of cutting-edge media issues and introducing the basic operations of Western media. The book is divided into six parts: The Rising Wave of Media Consolidation, Foreign Media Making Inroads into China, The Competition of New Newspapers, The New Economy of Media, Media Illness, and Western Media Operations.