Understand the Medium - On the Extension of Man

Author: Marshall McLuhan
Publisher:
Publish Date: 2000-10-25
Features: This book is a classic work in the field of media and cultural studies. The widespread use of electronic media such as the telephone, telegraph, radio, and television has shaped a new cultural form and mode of communication. Through comparisons of different media and their connections with various cultural phenomena, the author portrays a picture of an electronic media cultural society and makes certain predictions about its future development.