Product Promotion Comic Book (Illustration Category)

Author: McDonald
Publisher:
Publish Date: 2004-09-01
Features: The Bateyworth-Hineaman published pocket manual is a series of readers that cartoonizes serious topics. This book is the second in the series. It is "Marketing Planning." Its success motivated us to delve deeper into another aspect of business transactions—selling products or services. The book is divided into six chapters, arranged according to the sales process: starting from understanding customer needs, through face-to-face discussions, to finally closing the deal. At the beginning of the book, there is an introductory section that explores the differences between selling services and products. Each chapter ends with an exercise to help readers reinforce the content of the chapter. Therefore, the fundamental purpose of writing this book is to help those new to the sales profession. For managers who are already skilled in this field, the book serves as a reference memo for successful sales processes. Everyone engages in different forms of transactions at times, so the sales process itself is a concrete representation of human basic activities—persuading someone to do something so that both parties can benefit. This also makes us believe that reading this book will be highly beneficial not only for salespeople but for all readers.