Channel Marketing Manager Handbook

Author: Wu Jianwu
Publisher:
Publish Date: 2001-01-01
Features: How to expand marketing channels? How to attract more customers? Paili Marketing has prepared the Channel Marketing Manager Handbook for you, ensuring you have no worries. This book focuses on the responsibilities of a channel marketing manager, emphasizing how to conduct market research, how to develop an annual marketing plan, how to design channels, how to formulate channel sales policies, how to conduct promotions, and how to evaluate and improve channels.