Introduction to Marketing

Author: Hong Kong Management Professional Development Center
Publisher:
Publish Date: 2001-01-01
Features: How to conduct market segmentation? How to utilize various data for market analysis and positioning? How to make decisions on product, price, promotion, and distribution channels? Hong Kong Management Professional Development Center uses cases from Hong Kong and mainland China as references, analyzing them in depth. It is an excellent book for marketing professionals, managers, business management students, training instructors, and faculty and students of universities and colleges. This book includes: market segmentation, market research, product, price, promotion, and distribution channel decisions, supplemented by cases from Hong Kong and mainland China for reference.