Old Brand Business Method

Author: Chen Zhiping
Publisher:
Publish Date: 2000-01-01
Features: This book is divided into three parts: A Grand View of Chinese Time-Honored Business Classics, The Revitalization and Rebirth of Chinese Time-Honored Brands, and Case Studies of Chinese Time-Honored Brands. The main content includes 32 chapters such as the foundation of time-honored brands, the business characteristics of time-honored brands, the corporate spirit of time-honored brands, and an overview of the path to revitalization and rebirth.