Author: Lin Zimin, Chen Dewen
Publisher:
Publish Date: 2003-08-01
Features: To successfully promote a product, it's not just about the product being good, but also about getting the marketing right. Who is your primary target audience? How do they consume? How can you identify this group of consumers and deliver your product message to them effectively? First, you need to describe the market – what kind of market are you in? Where is the core value of the market? This book uses multiple chapters to describe the marketing principles of e-commerce in the E. The entire book is divided into 26 sections, each analyzing various popular consumption patterns. Every section is, full of business opportunities. By reading this book, whether it's e-commerce or traditional marketing, you'll get it all covered.
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