Haier's corporate strategy

Author: Sun Jian
Publisher:
Publish Date: 2002-02-01
Features: Haier has become a leading home appliance enterprise in China with its remarkable development speed and is striving towards the goal of entering the Fortune Global 500. At the same time, the world is watching the growth of this company with attention. Experts, scholars, and business professionals both domestically and internationally are interested in Haier's success experience, calling it "the secret of the entrepreneur who has unlocked the dream of the Chinese people." This book provides a detailed analysis and research of Haier's development strategy, showing readers how Haier grew into a Chinese home appliance brand and moved towards becoming a global brand through its famous brand strategy, diversification strategy, and internationalization strategy. According to our analysis, Haier is expected to enter the Fortune Global 500 before 2004.