Author: Seth Godin
Publisher:
Publish Date: 2003-09-01
Features: One of the world's most innovative thinkers, Seth Godin, presents us with a manifesto on perpetual change and growth. This is a landmark achievement with equal value for individuals and businesses. -- Tom Peters
The author creatively combines the theory of biological evolution with corporate growth strategies, analyzing and studying real cases from dozens of globally renowned companies. He proposes a disruptive and innovative corporate philosophy, summarizes a brand-new model of corporate evolution, and guides you through examples on how to operate your own business according to this model.
Company Evolution
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