Set oneself on fire

Author: Hou Shusen
Publisher:
Publish Date: 2001-04-01
Features: In the era we live in, a vast amount of information floods around us, yet everyone's attention is limited. Whoever can capture this limited attention holds significant power. Any business that can gain such attention can immediately create a sensation and achieve success. But how can one become an eternal focal point of public attention? This requires "setting oneself on fire" – constantly creating sensational effects.
This book is rich in case studies, highly practical, easy to understand, and worth reading.