Modern market research

Author: Wang Jing
Publisher:
Publish Date: 2001-05-01
Features: This book focuses on introducing methods, with a clear system, concise content, and easy-to-understand language. The book is divided into 6 parts, totaling 15 chapters. It treats market research as a complete process, systematically studying the content, techniques, methods, and strategies of market research, while emphasizing the application of statistical methods in market research. At the same time, it provides a large number of targeted examples, making the book more novel and practical.