MBA Core Course Explanation: Marketing

Author: Compilation Team of "Interpretation of Core MBA Courses"
Publisher:
Publish Date: 2003-01-01
Features: This series selects the five core courses in the MBA program, combining theoretical interpretation with case studies. It provides an in-depth and detailed explanation of modern business management theories from five aspects: marketing, competitive strategy, human resources, capital operations, and management methods. Notably, this series completely abandons the dry and tedious teaching style of traditional theoretical textbooks, making learning enjoyable and easy to understand. It serves as a popular reading material for contemporary private enterprise owners and professional managers to enhance their business management skills, a supplementary textbook for MBA students, and a concise self-study guide for MBA candidates. The success or failure of a business is closely related to its marketing efforts. The development of a business has gone through four stages: the production concept, the selling concept, the marketing concept, and the societal marketing concept. The first three are centered on the enterprise, while the marketing concept is customer-centered. Marketing refers to the entire process by which a business, centered on customers and guided by the market, uses various marketing tools from product planning to ultimately achieve its business objectives. The book "Marketing" provides an in-depth and comprehensive analysis of various aspects of a company's marketing processes, serving as a classic handbook to help you improve your marketing skills and achieve your marketing goals.