Claim - The Greatest Business Idea in the World

Author: [British] Des Dearlove, translated by Yiwen
Publisher:
Publish Date: 2003-09-01
Features: Jointly recommended by Business Week, CEO, and Executive Manager magazines, ranked 10th on Amazon's 2003 Business Finance Book Sales Chart! Thousands of new management ideas with flashes of wisdom appear in people's work every day. Can you keep up with the trend? Do you know how to select the true insights that can truly help your business surpass others from among these ideas and implement them? From scientific management to knowledge management, from flexible organizational structures to learning organizations, Des Dearlove will show you the essence of each management idea and explain their practical applications. At the same time, it will also provide other interpretations of the idea and the views of skeptics. The author further evaluates the strengths and weaknesses of these business ideas in practical applications, including core competencies, team work, crisis management theory, and relationship marketing. This first introduction to the mainland and newly revised version of Advocacy will ensure that you can keep up with the new business ideas and concepts that are changing today's business models and apply them to your practice. Every year, many new ideas are marketed under the banners of "major breakthroughs," "blueprints for success," or other hyperbolic claims, accompanied by much clamor. Few people truly care about which management ideas are truly important, at least so far, there has been no quality control for business reviews. The result of the saturation of business theories is that business managers have become overwhelmed. Advocacy addresses these issues. —Peter Senge, author of The Fifth Discipline and professor at the Massachusetts Institute of Technology Today's hardcover is tomorrow's action plan for businesses. —Gary Hamel, author of The Future of Management and management guru Overall, this book is an invaluable, comprehensive guide to business topics. —Executive Manager magazine
Every day, thousands of new management ideas with flashes of wisdom appear in people's work. Can you keep up with the trend? Do you know how to select the true insights that can truly help your business surpass others from among these ideas and implement them? From scientific management to knowledge management, from flexible organizational structures to learning organizations, Des Dearlove will show you the essence of each management idea and explain their practical applications. At the same time, it will also provide other interpretations of the idea and the views of skeptics. The author further evaluates the strengths and weaknesses of these business ideas in practical applications, including core competencies, team work, crisis management theory, and relationship marketing. This first introduction to the mainland and newly revised version of Advocacy will ensure that you can keep up with the new business ideas and concepts that are changing today's business models and apply them to your practice.