Marketing Manager Work Manual (Upper and Lower)

Author: Gan Huaming, Editor-in-Chief
Publisher:
Publish Date: 2003-01-01
Features: This book is one of the "Manager Pursues Excellence" series. It is divided into three parts, discussing marketing management methods, marketing management systems, and the creation of marketing management forms. It can maximize the needs of marketing managers in practical work and has strong operability. Meeting the actual needs of managers is the purpose of the "Manager Pursues Excellence" series; practicality, ready-to-use, effective, and immediate results are the functions of the "Manager Pursues Excellence" series; operability is the major feature of the "Manager Pursues Excellence" series. This series is highly valuable for both experienced and new managers, and it will undoubtedly become the essential reference tool for managers.