Marketing strategy

Author: Zhuang Mingguo
Publisher:
Publish Date: 2003-02-01
Features: Brief introduction This book, "Big Fish Eat Little Fish · Little Fish Eat Big Fish Marketing Strategy," explains in an easy-to-understand manner that the future "economic strategy" should be "innovating and developing the knowledge economy, mutually promoting cross-strait exchanges, and strategically competing in the global market." In terms of industrial economy, it should focus on "industrial breakthrough and innovation, and global economic layout." Regarding cross-strait relations, it should adopt a "positive opening and effective management" approach. For labor-capital relations, it advocates "building partnerships and fostering coexistence and mutual prosperity between labor and capital." In terms of the investment environment, it calls for expanding infrastructure, actively relaxing regulations, and thoroughly reforming the financial sector.