World Advertising History

Author: Fan Zhiyu
Publisher:
Publish Date: 1998-08-01
Features: As the title "A Brief History of World Advertising" implies, it covers the temporal and spatial evolution of advertising creation across various countries, with vast amounts of information that are difficult to gather. It can only rely on existing materials in the market, unraveling the threads to provide fragmented narratives. However, regardless of the limitations, we can gain insights from these treasures left by predecessors. As for how to remove the dross and retain the essence, it depends on individual judgment. The basic structure of this book draws on the materials from the author's column "The World of Advertising" in the magazine "Guohua Ren." The author had published the latest advertising trends in all advanced countries in the magazine periodically for several years, giving a glimpse of the current state of advertising operations worldwide. As for the history of Japanese advertising, it is translated from the book "Advertising World History" by Ino Shingo, making the section on Japanese advertising not only rich in information but also highly engaging.