PR Manager MBA Enhancement Course

Author: Liu Qiang, Peng Hongfeng (Editor-in-Chief)
Publisher:
Publish Date: 2002-01-01
Features: Specialized MBA is a new concept in domestic MBA education introduced in recent years. It focuses on the practical application of management knowledge systems, targets working managers or other administrative personnel, and aims to cultivate high-level management talents who are proficient in market operation rules, master scientific management skills, possess foresight, decision-making ability, innovative awareness, and pioneering spirit. It is a talent development model that specializes management education, focuses on part-time studies, and socializes classroom content.
The "China Managers Specialized MBA Training Series" is a high-level intensive curriculum tailor-made for Chinese corporate managers, representing a systematic and comprehensive work in the field of domestic specialized MBA textbooks. The series incorporates the insights of numerous MBA education experts and practicing professionals in the management field. Based on systematic research and comprehensive innovation in the training programs, curriculum systems, teaching content, and teaching methods of MBAs, it is comprehensively compiled according to the latest theories of specialized MBAs and the practical experience of senior business management professionals both domestically and internationally. Its outstanding features include three aspects:
First, the curriculum system is specialized.
Second, the teaching is specific.
Third, the textbook content is practical.