Author: Ronald S. Swift (USA), translated by Yang Donglong
Publisher:
Publish Date: 2004-01-01
Features: Are you frustrated by your customers' elusive and overly picky behavior? Do you struggle to maintain and manage complex and ever-changing customer relationships? Your customers may be undergoing various changes, yet you fail to notice? Or perhaps your customers are quietly slipping away, and you're powerless to stop it? Then, read "Customer Relationship Management": What could be more important than a sound and effective customer relationship? Customer relationships hold infinite valuable resources and unlimited business opportunities, serving as the lifeline for a company's survival and growth, and are currently a hot topic worldwide. This book was published simultaneously with the US edition, and the author, Ronald S. Swift, is a renowned expert in the field, currently serving as Vice President of NCR. The insightful perspectives and solutions he provides in the book will undoubtedly open your eyes, turn your business around, and help you reach new heights!
Customer Relationship Management [1-69]
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