Wenwen Western Business Management Classics Library · Management Series: Disney Principles - Innovative Enterprises

Author: Lynn Jackson
Publisher:
Publish Date: 2001-01-01
Features: A legendary story of Disney's rise, this is a case study manual exploring methods for corporate success from a management perspective. Disney's 70-year successful operation, from a cartoon production company to today's Disney Entertainment World, has set a model for the entertainment industry and all businesses, inspiring every manager to uncover its secrets. As the General Manager of a consulting company, the author conducted persistent research on Disney for over a decade, delving beneath the surface of Disney's prosperity to uncover the principles behind its enduring success—dream, belief, courage, and action are the keys to Disney's triumph.