Zhimo Xiuyu: Argumentation Strategy in the New Form of Warfare

Author: Yang Minqing
Publisher:
Publish Date: 2002-10-01
Features: This book presents ten theoretical innovations:
- For the first time, it proposes the interconnectedness of social forms, war forms, and communication forms.
- For the first time, it proposes the concept of communication forms and their distinctive signs.
- For the first time, it introduces the idea of the five major communication forms in human history.
- For the first time, it theoretically summarizes and defines these five communication forms.
- For the first time, it explores the historical flaws in ancient Chinese public opinion strategies.
- For the first time, it reflects on the operational thinking and public opinion strategies in the Great Wall strategy of Chinese history.
- For the first time, it proposes that humanity has entered a new era of public opinion strategy marked by nuclear weapons.
- For the first time, it comprehensively discusses the new characteristics of public opinion strategy in the context of the new war form.
- For the first time, it proposes the international public news value and the global credibility of media.
- For the first time, it examines the origin and essence of wartime news control in the United States.