Hidden Champions

Author: Simon Aschwanden (USA)
Publisher:
Publish Date: 2002-08-01
Features: When people's attention is increasingly focused on those renowned multinational giants, behind these dazzlingly bright giants, there are a large number of unknown small and medium-sized companies that quietly hold a significant share of the global market. These small and medium-sized companies are the truly global top companies, known as "hidden champions." The long-term performance of these hidden champions far exceeds that of many famous large companies. During the global economic downturn in the early 1990s, many large companies declined or even went bankrupt, while hidden champions emerged as the absolute successful survivors of that economic crisis. This book reveals the secrets of success of the world's top hidden champions.