Value competition

Author: Simon Knoxstein Markland
Publisher:
Publish Date: 2001-01-01
Features: "Value Competition – Building Bridges Between Brand Value and Consumer Value," a book written by Simon Knox and Stan Markland. The book is divided into ten chapters, not only summarizing and further expanding theories in the field of marketing management over the past two to three decades, but also conducting an in-depth analysis of the current popular competitive strategies – advertising competition and brand competition.