Sales Strategies

Author: Li Donghe
Publisher:
Publish Date: 2001-02-01
Features: The ancient war strategies of the 36 Stratagems have been elevated to brand-new sales tactics in our time! The Sales Tactics is part of Li Donghe's Sales Mastery series. Initially titled The 36 Stratagems for Sales, it will help you analyze case studies, extract strategies, and quickly master the fundamental principles and techniques of sales. By following the models provided in the text, you can directly apply them to real-world sales activities. It will also help you view sales activities from a new perspective, enabling you to fully absorb the essence of sales culture from around the world and work towards establishing a healthy sales culture in China. This book was written to provide you with highly practical sales thinking, behavior, and language models. Even if you are not currently a professional salesperson, you are constantly selling yourself, your ideas, and your abilities. Life is a journey of selling, and the "salesperson" mentioned in the book is none other than yourself! If you are willing, you can learn a great deal from this book. Each strategy in this book is composed of seven parts: the original text of the 36 Stratagems, annotations, ancient war examples, the mystery of the strategy, sales tactics, the essence of sales tactics, and other related idioms, etc. You do not need to read all of them.