White-collar English Series: Advertising English

Author: Lu Xiucheng
Publisher:
Publish Date: 2000-01-01
Features: This book introduces the forms, linguistic features, and rhetorical techniques of English advertisements, providing numerous examples covering job recruitment, school enrollment, rental housing, car purchases, social networking, loans, tourism, and product promotions. All examples are selected from authentic English-language newspapers and magazines. Each example is accompanied by a Chinese translation and annotations for reference.