Crisis Management Think Tank

Author: Zhang Yubo
Publisher:
Publish Date: 2003-07-01
Features: The book is divided into three main parts: the Awareness Section, the Case Studies Section, and the Practical Application Section. The Awareness Section provides a general introduction to the basic principles, procedures, and methods of crisis management, highlighting the importance and feasibility of crisis early warning and prevention. The Case Studies Section includes nearly all well-known crisis management cases of domestic and international enterprises that have appeared in newspapers in recent years. It analyzes these crisis cases from perspectives such as corporate philosophy, internal management, consumer misunderstandings, the role of the media, the involvement of competitors, and rumors, and summarizes the experiences and lessons that enterprises can learn from. The Practical Application Section elaborates on the actual work conducted in crisis management, covering topics such as the formation of a crisis management team, how to handle the media, government public relations strategies, internal and external public relations, how to address complaints, and how to develop a crisis management plan, which are frequently used in daily corporate crisis management.