Modern Advertising Operations and Management

Author: Zhen Xinhai
Publisher:
Publish Date: 2006-08-01
Features: The content of this book is primarily developed from three levels:
First, it explores the construction of the public management system for the advertising industry and market from a macro level.
Second, it examines the operation and management of advertising business entities such as enterprises, media, and advertising agencies, as well as the advertising agency system that runs through them, from a meso level.
Third, it analyzes the process and control of specific advertising business operations from a micro level.