Advertising English - (Revised Second Edition)

Author: Xu Xiaojuan (Compiler)
Publisher:
Publish Date: 2006-08-01
Features: In real-world work and life, those who are proficient in both foreign languages and their respective fields truly stand out as a shining group in society. As publishers, we sincerely hope that those who aspire to become such can achieve their dreams. To this end, we have launched the "Business and Trade English Snack Series" book series to meet the needs of individuals seeking to improve their professional English skills. This book is part of the "Business and Trade English Snack Series" and serves as a learning resource for advertising professional English. It is suitable not only as a practical textbook for advertising English but also as a self-study tool for enthusiasts. The book is divided into 13 chapters, covering both fundamental topics such as advertising planning, agency, creativity, and writing, as well as advanced content like advertising media, media strategies, integrated marketing communication, advertising law and ethics, and international advertising. Each chapter is further divided into four sections: basic sentence patterns, professional vocabulary, related knowledge, and reading materials, allowing readers to grasp key content while engaging with authentic English professional articles, achieving multiple benefits in one go.