Development Report on the Non-life Insurance Market in China (2005)

Author: Compiler: Tang Yunxiang
Publisher:
Publish Date: 2006-09-01
Features: This book takes "The Operation of China's Non-Life Insurance Market in 2005" as the basic thread, analyzing the market in the logical order of market environment - entity operation - industry development, capturing new phenomena, summarizing new characteristics, and predicting new trends. It reflects the basic status of the market and highlights the main features of the "annual" report. Compared with previous annual reports, the content of this book has been expanded to include introductions to underwriting management, claims management, and reinsurance management, emphasizing the industry's characteristics. It also elaborates on corporate governance construction, integrity system construction, and enterprise culture construction, discussing hot topics in the industry. In terms of the selection of analytical methods and tools, this book is the first to adopt the 4R marketing analysis tool, focusing on the four dimensions of customer relationship, attraction, return, and retention to analyze the shaping of eight marketing capabilities of property and casualty insurance companies, showcasing the innovation and development of property and casualty insurance marketing. It also utilizes the corporate performance evaluation system to analyze the profitability, operational capability, solvency, growth capability, and human resource efficiency of property and casualty insurance companies, evaluating their business performance. In terms of the combination of theory and practice, this book starts with the research on the competitive strength of property and casualty insurance companies, applying the resource-capability analysis framework from the field of strategic management to conduct an in-depth analysis of the management behavior and performance of property and casualty insurance companies from two dimensions: resources and capabilities. From the resource perspective, it analyzes the business operations of property and casualty insurance companies, focusing on the in-depth analysis of product innovation and marketing behavior. From the capability perspective, it analyzes the management activities of property and casualty insurance companies, emphasizing the comparison of business management and internal management. This book offers a novel perspective, thorough analysis, and high academic value.