Social Psychology - (Fifth Edition. Chinese Second Edition)

Author: Elliot Aronson
Publisher:
Publish Date: 2007-01-01
Features: The authors of this book are outstanding social psychologists from the United States. Professor Elliot Aronson, the author, is the only psychologist in the 110-year history of the American Psychological Association (APA) to have won all three major awards—Outstanding Writing Award, Outstanding Teaching Award, and Outstanding Research Award. This book embodies the authors' years of teaching experience and research achievements, offering comprehensive, systematic, and coherent content that covers the fundamental issues and research methods of social psychology, as well as individual perceptions of society and self, individual attitudes and conformity behavior, group processes and interpersonal communication, prosocial behavior and aggression—key social psychological and behavioral characteristics. It reflects the practical value of social psychology in fields such as health, environment, and law. The book's distinctive feature lies in its detailed description of classic studies and contemporary advancements in social psychology, as well as its research approach that starts with solving real-world problems and elucidates profound theories through stories from people's daily lives. Reading this book allows readers to not only appreciate the rich research content of social psychology but also gain a deeper understanding of life and society.