Travel Agency Management Practice

Author: Ni Huili
Publisher:
Publish Date: 2006-11-01
Features: This book aims to cultivate the practical operational and management skills of tourism students. It elaborates on the operational and management practices of various positions in travel agencies, drawing on advanced domestic and international travel agency management concepts. It tracks the development trends of travel agencies worldwide and combines the characteristics of vocational and technical education. Based on an in-depth investigation of travel agencies in China, it provides numerous case studies, practical exercises, and classroom discussion topics. This is a highly practical, scientific, cutting-edge, and comprehensive textbook for vocational and technical education. The main content of the book includes travel agency product development, travel agency product sales, travel agency product promotion, travel agency procurement, travel agency group reception, travel agency individual reception, and travel agency financial management. This book can be used as a textbook for tourism majors in vocational and technical colleges, as well as a training manual for related personnel in the tourism industry.