Enterprise Growth

Author: Rubenfeld
Publisher:
Publish Date: 2006-10-01
Features: From his work experience in leading Starbucks' global expansion and rapid growth, as well as his close collaboration with world-class brands like Adidas, Rubenfeld has accumulated extensive experience and developed unique insights into conceptualizing, creating, building, and expanding retail brands. This book, written by industry authorities, reveals the secrets to retail success, making it easier for you to create retail businesses and brands, and establish outstanding brands for your company in the long run. This classic work, shining with wisdom, will undoubtedly bring great inspiration and help to operators and entrepreneurs in the retail industry and other sectors! Rubenfeld led Starbucks' strategic expansion from 100 to 4,000 stores, laying a solid foundation for Starbucks to become a global leading brand. He also expanded the Starbucks model into other industries, helping many companies achieve rapid growth. In this book, he shares his invaluable experience with readers without reservation. Recommended by Huang Guangyu, Chairman of Gome Group; Howard Schultz, Chairman of Starbucks; and Wang Jinlong, Greater China President of Starbucks. Rubenfeld is the chief architect of Starbucks' development, leading its strategic expansion from 100 to 4,000 stores and laying a solid foundation for Starbucks to become a global leading brand. He also expanded Starbucks' growth model into other industries, helping many companies achieve rapid expansion and establish globally recognized brands. In this book, he shares his invaluable experience with readers without reservation. Every industry is a grand stage, and everyone can have their own, big or small. No matter which industry you are in, this book will help you shine on your stage and pursue your dreams. I regret that this book didn't come out earlier, but now it is before you. If you don't read it, that will be your regret. — Huang Guangyu, Chairman of Gome Group When Rubenfeld and I came to New York to start our businesses, we happened to live in the same apartment, and thus met by chance. Since then, we have maintained a strong relationship in both life and work. Rubenfeld was one of the primary designers of Starbucks' retail development strategy and a key figure in its rapid expansion and growth. His dedication and passion for retail, his deep understanding of brand and design concepts, as well as his sincerity and enthusiasm, were all key factors in his success at Starbucks. He established golden rules and standards for Starbucks' high-quality, rapid expansion in the retail industry. — Howard Schultz, Chairman of Starbucks The book that reveals the secrets to retail success by industry authorities is finally available. This classic work, shining with wisdom, will undoubtedly bring great inspiration and help to operators and entrepreneurs in the retail industry and other sectors. From his work experience in leading Starbucks' global expansion and rapid growth, as well as his close collaboration with world-class brands like Adidas, Rubenfeld has accumulated extensive experience and developed unique insights into conceptualizing, creating, building, and expanding retail brands. He also co-researched with Hemingway a set of practical methods for conceptualizing, planning, and implementing retail business plans. Following these methods, you will find it easier to successfully create retail businesses and brands, and establish outstanding brands for your company in the long run. Whether you are planning to open stores or expand your operations, this book will guide you to success.