Channel

Author: Liu Yongju
Publisher:
Publish Date: 2003-08-01
Features: Due to the lack of understanding of channels, companies have lost a lot. Because of the changes in the rhythm of the Chinese market, we misused the work of satisfying consumers in channel marketing—sales, and the main means of sales—the channels. Channels are the main means of sales. If a company does not want to expand the market, there is no need to use channels. However, companies often hope to be close to consumers, unknowingly that the shortest channels are the most crowded. Therefore, we must clarify our goals, choose different channel strategies, comprehensively evaluate the relationship between different channels and the company's immediate goals, to ensure that products can be smoothly and effectively presented to consumers.