Computer Graphic Design - Advertising Design Section

Author: Li Huiyuan
Publisher:
Publish Date: 2006-09-01
Features: Advertising is a uniquely charming discipline. As an excellent advertising art designer, one must not only master the application techniques of Photoshop CS but also combine the powerful functions of Photoshop CS with advertising design theory to create outstanding advertising works that are both aesthetically pleasing and rich in meaning. Advertising art designers must understand: It is easy to become proficient in using Photoshop, but it is quite difficult to excel in advertising art design. Only those who comprehensively master related knowledge such as advertising theory and Photoshop technology can create advertising works of greater value. This book is specifically written for students of relevant majors in colleges and universities and Photoshop designers with a certain level of proficiency. It can serve as a teaching material for this course, as well as a learning guide for design professionals in graphic advertising design, industrial design, corporate image planning, printing and plate making, and other fields, and as a training textbook for Photoshop CS software. The book introduces the basics of advertising design, computer design software, billboard advertising, brochure design, public service advertising, logo design, poster design, and corporate image advertising.