Punch the planner - Kick the advertisement

Author: Xiong Dayun
Publisher:
Publish Date: 2006-09-01
Features: This book is the first to propose the concept of underground black market fighters in the intellectual industry, deeply revealing their superhuman intelligence, the dawn of the powerhouse, and the twilight of the idol! It is the first to comprehensively expose the hidden rules of the planning and advertising industry, making classic theories collapse in the face of street vendors! It is the first to allow bosses to return to the city and implement policies, forcing "masters" to labor in the countryside! It is the first to propose a third form of intelligent survival after planners and advertisers—planners as advertisers—and reveals their invincible market attack secrets! This book is highly rich in knowledge, methods, and thinking, making it one of the most knowledge-intensive books in the history of Chinese advertising! On the ground of planning and advertising, the true street boss is not the Western boxing champion or the qigong master, but the black market fighter. Planners and advertisers are ring fighters, facing only "win or lose" in each match; bosses are black market fighters, facing "life or death." The difference between these two words determines the level of intelligence.
From the perspective of commercial value, creative ideas are divided into different levels from low to high: advertising creativity—marketing creativity—product creativity—corporate creativity—business model creativity—transaction model creativity. On this chain, planners and advertisers play below, while black market fighters play above.
Xiong Dayun Planned: Planning Yunnan—The first to reveal the secrets of Yunnan tourism dominating China (planning secrets of Kunming, Dali, Stone Forest, Lijiang, Shangri-La), saved the reputation of China's largest advertising company with 200 words, disclosed the secret of defeating three world-class advertising companies in 10 days, won three national promotion cases for China's top brands in 3 months, and secured the highest score in a bid for China's top brand. The first to reveal the disruptive skills of the black market champion in the planning industry, the only person who successfully operates top projects across both planning and advertising industries, whose planning is praised for injecting nuclear power into the government's brain. The first to expose the truth of advertising and see through the cunning strategies of China's top planning-type advertisers. Full reproduction of top advertising planning cases!
Selling Points of the Book:
1. The first to propose the concept of underground black market fighters in the intellectual industry, deeply revealing their superhuman intelligence, the dawn of the powerhouse, and the twilight of the idol!
2. The first to comprehensively expose the hidden rules of the planning and advertising industry, making classic theories collapse in the face of street vendors!
3. The first to allow bosses to return to the city and implement policies, forcing "masters" to labor in the countryside!
4. The first to propose a third form of intelligent survival after planners and advertisers—planners as advertisers—and reveals their invincible market attack secrets!
Unlike books that list countless cases—this book highly emphasizes the effect of "sitting on a pile of wheat while listening to Mom tell stories"! Unlike books filled with nonsense—this book highly emphasizes the reading enjoyment and the shock of fierce theories on every page! Unlike books that deceive the public—this book highly emphasizes writing strategy, treating readers as equally intelligent counterparts! Unlike books that use a tiger's skin as a banner—this book highly emphasizes "the bigger the land, the greater the output; the braver the person, the greater the boldness," rather than the opposite!
This book took a year to write, including Xiong Dayun's involvement in top cases in China's planning and advertising industries. All the plans and copywriting were personally conceived and written by him, without borrowing from others! This book is highly knowledge-intensive, methodologically rich, and full of innovative thinking, making it one of the most knowledge-intensive books in the history of Chinese advertising!