Research on the Evaluation of the Credibility of Mass Media

Author: Yu Guoming
Publisher:
Publish Date: 2006-09-01
Features: Some things are like air and water; when they exist normally, we are completely unaware of them, but when they encounter problems, we realize how indispensable they are. Public trust in mass media falls into this category. We understand that expectation is not about waiting passively but about planting and cultivating with solid efforts. For those of us engaged in media research, our fortune lies in the possibility of dedicating our modest wisdom and energy to a cause that is in dire need of it. I admire such a state of mind: the highest virtue is like water—water flowing on the land respects and shapes the land it carries. This is the relationship between us and the media industry, as well as our motherland: water flows downward, benefiting all things without being contaminated.