Business Strategy in the Three Kingdoms: Analyzing Corporate Strategies from the Perspectives of Tao, Heaven, Earth, General, and Law

Author: Dai Zongli
Publisher:
Publish Date: 2003-07-01
Features: The "Art of War" divides war into five basic conditions: Tao, Tian, Di, Jiang, and Fa. If viewed through the lens of the marketing 5P concept: Tao corresponds to Product (Product), Tian to Price (Price), Di to Market (Place), Jiang to Public Relations (Public Relations—PR), and Fa to Promotion (Promotion). Moreover, "Romance of the Three Kingdoms" is not only a treatise on talent but also a guide that can be applied to corporate management. This book takes military strategy as its main axis, history as its example, and incorporates modern business management concepts. Divided into five volumes and 66 chapters under the themes of Tao, Tian, Di, Jiang, and Fa, it offers diverse perspectives for startups, established businesses, thriving enterprises, and those undergoing transformation.