Calligraphy asks the way

Author: Lü Jingren
Publisher:
Publish Date: 2006-10-01
Features: This book goes beyond the traditional concept of bookbinding, elaborating on the importance of holistic planning and design for book forms from multiple perspectives such as modern design studies, editing, communication, aesthetics, and craftsmanship. It fully embodies the new concept of "book design" advocated by the author. With rich design case studies, the book comprehensively explains the fundamental elements and processes of modern book design, introducing various techniques for logically, systematically, artistically, and engagingly arranging and integrating manuscript information. It emphasizes that book design not only gives emotional and meaningful artistic expression to design elements such as text, images, and color but must also achieve the five senses of sight, sound, touch, smell, and taste through unique materials and craftsmanship, thereby perfectly unifying book content with its artistic form. As a foundational textbook for beginners in book design, this book systematically reviews and looks ahead to the development history of book art in China and abroad, as well as the artistic trends of modern book design. It not only affirms the inspirational role of foreign design art in Chinese book design but further underscores the significance of traditional Chinese culture as the artistic source of contemporary Chinese book design.