Tour guide business

Author: Zhang Liren
Publisher:
Publishing Date: 2003-07-01
Features: This book is a national-level planning teaching material for the "15th Five-Year Plan" of general higher education (vocational and technical education). The main content includes: an overview of tour guide services, tour guides, tourist psychology and tour guide services, tour guide service procedures, tour guide service skills, guiding of natural and cultural landscapes, and appendices (common knowledge, experience, laws and regulations). The book is comprehensive and systematic, incorporating the latest research findings from domestic and international sources, striving to reflect the latest research trends, highlighting the characteristics of case-based teaching, enhancing the vividness of the material, and improving students' learning interest. This book can be used as a teaching material for students majoring in tourism at vocational colleges, higher vocational colleges, adult higher education institutions, and undergraduate institutions with vocational education in tourism. It is also suitable for students of five-year vocational colleges, secondary vocational schools, and other relevant personnel.