Modern Marketing (Wu Si Zong)

Author: Wu Si Zong
Publisher:
Publish Date: 2001-03-01
Features: This book is written based on the absorption and reference of a large number of theoretical research results from domestic and foreign countries, as well as an in-depth study of marketing practices in domestic and foreign industrial and commercial enterprises. It aims to comprehensively and systematically elaborate on the market concepts, business awareness, marketing strategies and methods, and marketing strategies and management that enterprises should possess under modern market economy conditions, demonstrating general patterns for enterprises engaged in marketing. The book firmly adheres to the principle that marketing theory research should serve the marketing practice of enterprises, highlighting the research on highly applicable marketing practices and methods. It reflects the combination of theory and case analysis, qualitative and quantitative analysis, as well as the integration of reference and innovation. It is a practical and effective reading material for reference and study by researchers in marketing theory and marketing professionals.