Naming - Enterprise Product Name Design Theory

Author: Zhang Shuren
Publisher:
Publish Date: 2006-10-01
Features: This book is the important theory of naming planning that master of planning Zhang Shuren has devoted himself to researching for many years. The theory of corporate and product naming design he established keeps pace with the times and has very distinct characteristics of the era. The book introduces in detail the classic cases of Zhang Shuren's latest industrial and product naming design, involving more than 70 industries such as finance, securities, real estate, automobiles, science and technology trade, cultural communication, etc. The corporate and product names he meticulously designed are concise, clear, and profound in meaning, deeply recognized by clients. It is a masterpiece of corporate product design. In China, there are ancient sayings like "a word worth a thousand gold" and "name is right, speech is right," which illustrate the importance of naming. Reading this book will inspire you with the ideas of naming planning.