IF Law - The Art of Heartfelt Communication - Public Relations Negotiation Experts Don't Tell You Their Heartfelt Secrets: The Heartfelt Secrets Public Relations Negotiation Experts Don't Tell You

Author: Luo Yi
Publisher:
Publish Date: 2006-10-01
Features: Negotiation is the foundation of public relations and speaking skills. By learning negotiation techniques and strategies, you naturally understand how to engage in public relations or persuade others. Life requires negotiation at every moment; the real world is your negotiation table. As a boss, you constantly negotiate with employees and clients; as a parent, you negotiate with your children; as a husband, you negotiate with your wife; as a businessperson, you negotiate with your competitors; even in love, you must negotiate with your partner. Additionally, you may need to negotiate with creditors or debtors, or with anyone who has a vested interest in you. Sometimes, you must negotiate with large organizations or businesses, or use negotiation to resolve various conflicts and crises. However, whether you can turn a big problem into a small one or turn a crisis into a stable situation depends on your ability to win over others. From this perspective, whether you understand "winning over others through speech," determines the success or failure of your life. In this realistic society, everyone has their own inner needs, and most people do not want others to know their needs. In fact, these unknown needs are their weak points. If you can strike at their weak points, you can make them fully convinced. Otherwise, relying solely on loud voices or persistent, manipulative arguments does not qualify as being a "master of speech" or a "master of negotiation." This book introduces a "winning over others through speech system" called the IF Law, which has been used by American experts for a long time but remains unknown. The United States is a country that entered the battlefield of commerce early, and their knowledge and skills in speech, persuasion, public relations, and negotiation have long accumulated systematic theories. Among them, the IF Law is the best tool used by many public relations experts to persuade others or win negotiations. So, what exactly is the "IF Law"? Why can the "IF Law" enable countless public relations or negotiation experts to remain invincible? This book will provide you with all the answers through clear and engaging introductions and case studies.