Introduction to Event Management and Operation

Author: Chen Yunkai
Publisher:
Publishing Date: 2003-04-01
Features: The Sports Economics and Management Series is developed based on the strong interdisciplinary research team and faculty resources in sports science and management at Shanghai University of Sport, as well as its radiating influence. It involves influential and specialized teachers from across the country in this field to participate in the writing. Professor Hu Aiben, a doctoral supervisor, serves as the Director of the Editorial Committee and the Chief Editor of the series. Contributing institutions include Shanghai University of Sport, Fudan University, Shenyang University of Physical Education, Liaoning University, Xi'an University of Physical Education, and Shanghai Normal University, among others.
Book Positioning: Primarily targeted at students in sports economics and management, social sports, and sports MBA programs in higher education institutions, while also catering to cadre training and on-the-job training at various levels. Undergraduate textbook, suitable for college students.
This book is the first domestic textbook on the operation and management of sports competition and performance industries (also known as events), revised based on the lecture notes of the author while teaching the "Event Management" course at Fudan University's FOC Sports Industry Center, an Asian sports MBA training base. After briefly introducing the historical origins of the sports competition and performance industry and an overview of the European and American competition and performance industries, the book provides a detailed explanation of the basic methods of event operation, the management of intangible assets in events, service marketing management, event planning and packaging, event betting, event brokerage, and performance performance evaluation. It also analyzes the environment of the Chinese sports competition and performance market, as well as the current status and characteristics of market subjects and objects, and their impact on event operation and management. Finally, it includes 10 case studies and analyses of famous domestic sports events and clubs. This book presents the general rules and processes of sports industry management to readers, helping them understand the operation of sports events and master event management skills. It is suitable for teaching use in relevant institutions, training for sports industry management personnel, as well as for sports market researchers and