Business Management Information System

Author: Zhou Heli
Publisher:
Publish Date: 2006-10-01
Features: In response to the rapid development of informatization in commercial enterprises, this book systematically introduces the operation and computer management of commercial enterprises, as well as the development, construction, and application of business management information systems. In terms of content structure, the book consists of 8 chapters, divided into five parts: Part 1 (Chapters 1-2) primarily introduces the fundamental knowledge of business management information systems; Part 2 (Chapters 3-6) introduces the basic knowledge and applications of various types of business management information systems, including commercial MIS systems, commercial POS systems, commercial chain information systems, and online retail information systems; Part 3 (Chapter 7) covers the planning and construction of business management information systems, including system planning, system analysis, system design, system implementation, operation and management, maintenance and evaluation; Part 4 (Chapter 8) explores the new development trends of business management information systems, including customer relationship management, call center construction, supply chain management, and business process reengineering; The final part (Appendix) provides resources related to course learning, including the National Standard for Retail Format Classification, the Management Measures for Product Barcodes, the Basic Functional Requirements for Business Management Information Systems, and website URLs for retail and chain industry resources, as well as a survey questionnaire on the informatization construction of commercial enterprises in a certain province. This book can serve as the designated textbook for higher vocational and technical education programs in fields such as commercial operation and management, chain operation and management, business automation, e-commerce, computer information management, economic information management, and marketing. It can also be used as a guide for modern commercial management, offering valuable references for information management personnel and system development professionals in commercial enterprises. Additionally, the book is suitable for reading by management personnel at all levels of commercial and chain enterprises, as well as computer application engineering technicians.