Author: Yue Chuanbo
Publisher:
Publish Date: 2003-08-01
Features: This book helps ambitious entrepreneurs explore a brand-new cultural perspective and unlock the source of corporate competitiveness. It presents the following eye-opening research conclusions:
The knowledge system of business management education is not a magic pill for cultivating outstanding managers;
The focus of future corporate competition will shift from strategic planning to cultural shaping;
Strategy is not a financial game for managers but a reflection of the company's spirit and will, rooted in culture.
It proposes the "Literary Triangle" model for corporate culture's role;
It proposes eight models for the maturity of corporate culture;
It systematically describes eight principles for a company to transcend itself;
It creatively proposes the GIVE principles for corporate vision planning.
New competitive advantage
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