The Greatest Miracle in the World - Marketing Techniques of Top Global Marketing Masters

Author: Wang Hongyi
Publisher:
Publish Date: 2006-10-01
Features: The sincere attitude of Miracle 4 is the key to success. There are two salespeople, Mr. Stick and Mr. Flage. Mr. Stick always maintains a smiling demeanor throughout the conversation, engaging in small talk with customers regardless of what they say or what questions they raise. He shows great interest and sincerity in listening, occasionally nodding in agreement to gradually break down the customer's defenses and make them feel at ease. When the conversation is going smoothly, Mr. Stick suddenly changes his tone, looking the customer directly in the eye with a serious expression, releasing all his passion and sincerity in an instant. He subtly emphasizes the benefits of his product with a warm and measured tone. Once the persuasion phase is over, he returns to his earlier friendly smile, calm demeanor, and sincere listening posture, appearing composed and natural, as if everything is perfectly normal. On the other hand, Mr. Flage always does the opposite. He speaks and listens without any expression, even believing that it's not good for others to see into his inner world. Whether the customer asks questions or they converse, he seems indifferent, with a poker-faced attitude, never nodding in agreement. He simply listens and responds faintly, never seizing the opportunity to strengthen his tone, launch an attack, or shift the topic to product sales. It's impossible to discern his true intentions, making people doubt the reliability of his sales. So, between Mr. Stick and Mr. Flage, who sells more products? Naturally, it's Mr. Stick. Mr. Stick consistently leads in company performance, earning the title of the "Super Salesperson" and receiving frequent recognition. In contrast, Mr. Flage is jokingly called the "" (burden salesperson). The reason for such a significant gap between them lies in their vastly different facial expressions. Mr. Stick's expressive face, amiable and sincere attitude, focused gaze, and enthusiastic tone release sincere and approachable vibes. Combined with his ability to respond appropriately and react quickly, these expressions and actions stimulate the customer's brain, evoke emotions and impressions, and ultimately win their hearts. His "Super Salesperson" title is well-deserved. But what about Mr. Flage? He lacks expressive facial features and never offers timely encouragement, making it impossible to sense his enthusiasm. He believes that sales conversations should be emotionless and stern, which is actually wrong. As a salesperson, it's essential to let customers fully understand your thoughts and intentions to gain their trust. Have we ever had similar experiences? If we face someone mysterious and hard to read, can we still speak confidently? Would we dare to give them money and do business with them? Of course not. Since your attitude has made the other person feel