Network Marketing

Author: Yang Xiaoping
Publisher:
Publish Date: 2006-10-01
Features: This book primarily covers the basic knowledge and practical applications of internet marketing. It is divided into 5 chapters. The first chapter provides an overview of internet marketing, briefly introducing its concept, characteristics, theoretical foundation, levels, and market segmentation. The subsequent chapters comprehensively and systematically elaborate on the supporting conditions for internet marketing, research methods and steps for the internet market, internet marketing strategies, the environment of internet marketing, its strategies, and evaluation. The book is characterized by clear concepts, novel content, a complete system, and a well-structured layout, emphasizing the combination of theory and practice. It is written in accordance with the "Internet Marketing Personnel (Practitioner)" certification exam syllabus and can serve as a textbook for the exam, as well as for undergraduate and graduate schools or training courses in e-commerce. Additionally, it can be used as a reference book for professionals working in internet marketing.