International 4A Advertising Agency Brand Planning Method

Author: Zhu Haisheng
Publisher:
Publish Date: 2006-09-01
Features: "The Brand Planning Methods of International 4A Advertising Agencies" is the republished title of "The McCann Method." Both "The McCann Method" and "The Basic Operational Procedures of International 4A Advertising Agencies" were national bestsellers in 2002 and have been reprinted multiple times since, receiving widespread recognition from the market.