Journal Management - (Fourth Edition)

Author: Leonard Menger
Publisher:
Publish Date: 2004-10-01
Features: This book is highly recommended for students of journal publishing, future entrepreneurs, and current editors and publishers. It is comprehensive, beautifully written, and reflects new developments, both describing the realities of the journal publishing industry and showcasing its exciting aspects. Professor Christian Urban of the Harvard Business School of Management has written an excellent book with many important "how-to" insights. It can serve as a complete introductory read for newcomers or as a source of inspiration for experts seeking new ideas.
From the Magazine Week editor Don Nicholas: This is a welcome and much-needed effort in journal education. The book is fantastic! I have already adopted it as a textbook.
From Fred Payne, Professor of Journalism at Drake University: This is an introductory book for those seeking to work in the U.S. journal industry. From history to the present, from editing to promotion, from marketing to copyright, it provides a detailed and practical overview of all aspects of journal publishing operations, with clear and concise explanations. The book includes two chapters specifically on "Starting a New Magazine," which offers practical guidance for those new to the industry.
From Zhang Bohai, President of the China Journal Association: Only with examples can we have personality, information, and theory. This book uses rich examples to help us delve deeper into journal operations, as the market cannot tolerate vague or generalized approaches—it demands endless refinement, deepening, and specialization.
From Liu Shuoliang, former Editor-in-Chief of Publishing Perspectives and current Editor-in-Chief of People & Nature: